Serramalte Beer Campaign

Serramalte is one of the Brazil's first Pure Malt beer. It has a strong body, a intense foam and a little bit of a bitter taste. A true Pure Malt flavor. As a consequence, Serralmate is not for everyone. And this is OK. With Copies such as "Serramalte is not the best selling beer in Brazil. And does not want to be." or "If you want to drink another brand, fine. Serramalte is a bitter, not a vengeful beer." We assume the statement and came up with the tagline: Serramalte: Respected even for those who doesn't drink it.

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