Display text: Yor Love reactions will be turn in to great deal discounts on Barilla purchasing.
Button text (right fig,): Connect here and see your balance.
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After Barilla`s social media movement "Lovers don't give Likes", involving some heavy-weight Brazilian influencers, we put interactive displays in a few supermarkets in São Paulo. We wanted to make something real and useful with all the "love" reactions on Facebook and Instagram that we encouraged people to use, with the movement – actually a teaser for Barilla`s "Passione" campaign.
The idea was really simple: a tablet, wi-fi connection and a thermic printer. People were able to interact with the Love Calculator Display via Facebook connect. After the system read your timeline activity in the last three months, the Calculator show on screen the sum of hearts they used in Facebook reactions and/or Instagram likes. Depending on the amount of hearts, people got a simple 5% OFF on the
next Barilla purchase, a "But One, Take Two" ticket or even small gifts cupons, like exclusive approns and kitchenware.
Display text: The passion you shared on social networks will be back to you. Button text (right fig,): Connect here to win!
The process was simple and easy, guided by funny and cool motion graphics. After Knowing their "love funds" people were asked to draw their "hearts" or keep collecting them. If Draw was the choice, a small thermic printer under the display prints immediately the invoice cupom.
Plus a recipe, based on the person profile on facebook (pages she liked). For example: A guy who likes a fishing group page, liked some health and wellness pages and posted some crossfit videos, we gave him a Integral Penne Rigate with sealed tuna and fresh grape tomato recipe.
Display text: Printing your cupom...
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