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Prostate cancer exam is a taboo. Brazilian men always make jokes about it. For fear or for shame, the fact

is thoushand of men die every year, due the lack of male prevention. To approach this embarrassing theme

and create an awareness about the importance of this exam, we took on the funny site and use some famous

brazilian jokes, everyday jokes, about the guy who goes to the doctor to take his first prostate exam ever.

The cartoons have ultra manful characters, as the Truck Driver, the MMA fighter and the Railroad Worker.

AD jornal "TRUCK"
AD jornal "TREM"
AD jornal "MMA"

Creatives Team: Andrés Puig, Robson Santo   

Creative Director: Robson Santo    

Illustration: Andrés Puig

 

 

Copy: YOU MAY MAKE JOKES ABOUT PROSTATE EXAM,

BUT NOT WITH CANCER. CANCER IS NOT FUNNY.

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