The KSB owner is a young skater who wanted to make a beer that could be associated with daylight, outdoor sports, summertime and, of course, to having fun. Okay, most of it we can only get by doing a smart and medium-term MKT campaign. But if some of this "atmosphere", this aura, could be imprinted on the label design... well, could be a very nice start for a super low budget (and also super cool) client. ; - )