Com o propósito de reforçar o discurso de preservação dos recursos naturais, Foi desenvolvida uma peça de captação de patrocínio utilizando o corpos de guitarra reais, com defeitos de fabricação e que seriam descartadas pelo luthier. A peça acomoda o book de captação e um pendrive com um vídeo que traz os principais resultados da edição anterior busca reforçar o conceito musical e sustentável do evento.
To step up the festival`s statment of natural resoures preservation, a very unique design piece was created: a real guitar body was transformed in a book case. It carries the Festival`s release material for potencial sponsors – a direct marketing action with some major brands.
The guitar bodys, made from real wood, had some manufacturing problems and were going to be discarted by the luthier that made it. We took it, customize it whit laser imprint, carve a book case in it. An authentic sustentability work to catch the sponsor`s attention to the Festival`s main concept.
